Leadership & Board

Alfreda Norman

Alfreda Norman

Norman oversees the Dallas Fed’s communications and public outreach programs, which support healthy economic growth and increased understanding of the economy and the Federal Reserve. She has responsibilities for corporate communications, digital communications and design, community development, economic education and financial industry outreach.

Before becoming a senior vice president, she served as vice president of community development at the Dallas Fed, promoting economic inclusion for lower-income communities and individuals.

Prior to joining the Dallas Fed in 2004, Norman was one of the first neighborhood development officers hired by Bank of America in Texas, in charge of developing a strategic community development plan to extend credit to low- and moderate-income communities.

In addition to banking, she has extensive experience working with the public and private sectors. She held management positions at the City of Dallas Office of Cultural Affairs and The Container Store corporate headquarters in Dallas.

Norman provides leadership to many cultural and civic organizations. She is the board chair for the Communities Foundation of Texas and serves on the board of the Dallas County Community College District Foundation, Southwestern Medical Foundation and the Meadows Foundation. She also serves on the executive board of the Meadows School of the Arts at Southern Methodist University. She is a member of the Dallas Assembly, International Women’s Foundation and Charter 100.

Norman holds a bachelor’s degree from Southern Methodist University and is a graduate of the University of Virginia’s Graduate School of Retail Banking.